Mode Shanghai





MODE SHANGHAI is the leading international fashion trade show in Shanghai and will be highlighted main event of the Shanghai International Fashion Culture Festival which is organized by the Shanghai Municipal Government.

MODE SHANGHAI is designed to cater to the needs of global department stores looking to enter the Asian fashion retail business, and to be an optimized business platform for retailers and fashion brands. It will connect global fashion brands to the retailers from not only China but also the whole of Asia. MODE SHANGHAI is more than a trade show, a gateway of tremendous market for fashion brands and designers, as future’s axe of global fashion business.

MODE SHANGHAI is also a label and will continue to maintain its leading position as one of the premier fashion events. That means being in advance of its epoch, uncovering new markets such as green fashion, and exhibiting new international talents. 3 days of fashion & business trends for discovering, buying, creating, enriching, meeting, exchanging, rebounding, capturing, inventing… for a fashion that’s full of life.

brings together labels, connects buyers, and incites collaborations between fashion and artists from all horizons. It is truly the FASHION HUB OF ASIA.

The trends forum – IMAGE, COLORS AND MATERIALS – is a real buyer’s guide to the best of the season, it deciphers emerging desires and the colors and silhouettes of the season in order to help understand artistic influences and tomorrow’s fashion desires. Organic Fashion, Design and sustainable elegance are steps on the path to the future of fashion. More and more companies are recognizing the signs of the times and switching to ecological manufacturing, sustainable production, and fair trade

MORE THAN A TRADE SHOW. IT’S A CIRCUIT OF FASHION. ARTS AND CULTURE FOR DISCOVERING NAMES OR TALENTS. MODE SHANGHAI proposes a fashion/arts/cultures circuit to allow for a better understanding of consumer expectations, and to create bridges of inspiration between fashion and other creative universes, and to create a desire for discovery among its visitors.

MODE SHANGHAI is open exclusively to trade professionals: exhibitors, buyers and representatives of the press.



MODE SHANGHAI 2012 ATTRACTED CONSIDERABLE NUMBER OF HIGH QUALITY BUYERS Shanghai, China, March 22, 2012- Total 10,562 buyers, 26,862 times visit, primarily fashion retail buyers as well fashion media attended at MODE SHANGHAI 2012, held from 13 to 15 March at SNIEC(Shanghai New Int’l Expo Center) in Shanghai, China, which is an increase of 58% comparing to the previous edition, held in March 2011. Majority of buyers came from shopping malls, department stores, distributors and select shops from Shanghai, Jiangsu and Zhejiang province such as Bailian Group, Pacific Dept. Store, Plaza 66 mall, Grand Gateway, Hangzhou Yintai, Hangzhou Shopping City, Wuxi Next Stage, Changzhou Shopping Center, Shinmay Square, Super Brand Mall, Time Square, Raffles City, 353 Square, Chanel One, Seven days, DBHK, IT, Joyce, etc. Occupying a total space of 25,000sqm,up by 110% over last edition, total 292 participated brands, an increase of 37% over last edition, from 13 countries and regions such as Italy, France, UK, Japan, USA, Russia, Korea, Malaysia, Indonesia, etc. were presented at Mode Shanghai 2012. As always, Mode Shanghai offering a mix of selective collections from China, Italy, France, Korea, Japan and other countries, in order to offer its level of creativity and quality and to meet the buyers’ delivery and quality requirements.

Shanghai Fashion Week: 2012 F/W Collection Shanghai Fashion Week was held conjointly with Mode Shanghai at the same venue in the same period amplifying the synergy. Total 8 fashion shows of international and domestic designers from Italy, France, Korea and China were held during 3 days. <Participated brands/designers> Karel Mills(France), Yang’s by Hee Deuk by Yang, Hee Deuk(Korea), Sling Stone by Park, Jong Chul(Korea), Peach Girl Collections, Beatrice B(Italy), Selene Hee(Korea), 3:00PM Espresso(China), Liang Yi by Liang Xue(China) Karel Mills Yang Hee Deuk Beatrice B Selene Hee Espresso

Trend Forum 2012 S/S: “My French Wardrobe” by Muriel Piaser Fashion trend forum under the theme of “My French Wardrobe” directed by Ms. Muriel Piaser, Art Director of Mode Shanghai, presented at the space of 72sqm. Approximately 15 French brands and designers which are representing the French Touch was participated in trend forum and 15 silhouettes on the theme of elegance to the French from ready to wear to accessories were introduced. <Participated Designers & Brands > •Ready to wear: Karel Mills, Gaspard Yurkievich, Valentine Gauthier, Orland Herbin, Sadrine Philippe, Nicole Van Dyke, Morgan Kirch, Raphaelle H Limi, Mesdemoiselles •Accessories: Nicole Van Dyke, Lsonge, Katherine Pradeau, Imai, Jen Mood, Abigail, Amet & Ladoue, Mademoiselle Slassi

Opening Ceremony, Jazz Performance and More

With the trade show and fashion shows, the programs of Mode Shanghai 2012 became more various as well. Opening Ceremony party included Opening Speech, Celebrating Fashion Show: “The Peach Girl into Fashion collections” and designer “Park Jong Chul” , The Peach Girl Award ceremony and cocktail party. The Peach Girl Collection Park Jong Chul Jazz performance by Heidi Krenn with band was held on 13 March in order to celebrate the show at the special stage in hall N2. Heidi Krenn entertained the crowd of exhibitors and visitors. Up-and coming vocalist Heidi Krenn embodies a rare combination of classic jazz tradition and bold new style. Having studied and performed with highly respected musicians in Europe as well as with the Theo Croker Quartet at the House of Blues and Jazz in Shanghai, she now showcases her unique vocal abilities among New York’s jazz elite. Motor show by Lamborghini, Lamborghini displayed 2 luxurious Lamborghini cars in hall N2 and had interactive event with visitors. Supporters & Sponsors In addition to the various programs, Mode Shanghai 2012 had various supporters and sponsors. One of the major supporters was Bailian Group. Bailian Group is a state-owned company and the largest circulation industrial company in China with 7,180 outlets in 25 provinces and municipalities including department stores, supermarkets, convenience stores, shopping malls, franchise stores and logistics.

Besides supporters, Mode Shanghai 2012 was sponsored by major international companies such as Sassoon, VnC Cockatail, D+irection, Lamborghini, Royal Villa, Paris Baguette and etc.

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